Travel Alberta’s Larch campaign introduces a fictional luxury fashion brand, LARCH, to spotlight Alberta’s golden larch season as a high-end autumn experience. Targeting style-conscious, adventure-seeking travelers through Condé Nast fashion titles, social media, and online video, the campaign blends fashion and tourism storytelling, using AI-generated imagery (Midjourney + Runway) refined in After Effects to create polished, cinematic visuals.
Launched in fall 2024, the campaign was developed by C&B Advertising (Calgary) in partnership with design/post-production studio Studio Dialog, with music by Six Degrees Music & Sound. Case study: auroratapp.com.
Type
Commercial
Year
2024
Role
Motion Designer & AI Video Lead
Commercial
Year
2024
Role
Motion Designer & AI Video Lead
Credits
Agency / C&B Advertising
AD / Scott Frank
AD / Luke Callahan
CD / Jarrod Banadyga
ECD / Phil Copithorne
Copywriter / Aurora Tapp
Agency / C&B Advertising
AD / Scott Frank
AD / Luke Callahan
CD / Jarrod Banadyga
ECD / Phil Copithorne
Copywriter / Aurora Tapp
Production / Studio DIalog
Creative Director / Steve Seeley
Art Director / Shelley Fried
Motion Design + AI Video Lead / Artie Hinz
Sound / 6 Music & Sound
Music & Sound Design / Dan McManus
Awards /
2025 Anvil Awards: Integrated Media Plan (Gold)
Creative Director / Steve Seeley
Art Director / Shelley Fried
Motion Design + AI Video Lead / Artie Hinz
Sound / 6 Music & Sound
Music & Sound Design / Dan McManus
Awards /
2025 Anvil Awards: Integrated Media Plan (Gold)
Results
C&B Advertising Case Study
