Azbuka Vkusa (also known as Alphabet of Taste), a well-known grocery chain, entrusted us with the creative direction for their New Year's campaign. As the project's art director, I guided my team in the swift production of two engaging commercials that highlighted the appeal of two popular items: red caviar and tangerine-flavored coffee.
Our goal was to incorporate a playful, "toy-like" quality into the 3D models and their environment, crafting an ad that radiates a festive and glamorous vibe.
Type
Commercial
Year
2022
Commercial
Year
2022
Role
Art-director
Art-director
Credits
Creative Direction / Aleksei Duriagin
Executive producer / Aleksandr Khomich
Creative producer / Gleb Ladygin
Creative Direction / Aleksei Duriagin
Executive producer / Aleksandr Khomich
Creative producer / Gleb Ladygin
Production / BlueCheese
Art-director / Artie Hinz
Executive producer / Vlad Vakarenko
Producer / Pavel Gretsky
CG Generalists / Pavel Kondratov and Andrii Bilash
Character animation / Denis Afanasyev
Modeling / Nani Foxy
Rigging / Victor Svitlychny
Sound director / Arseniy Bykov
Sound-design / Ivan Kuznetsov
Art-director / Artie Hinz
Executive producer / Vlad Vakarenko
Producer / Pavel Gretsky
CG Generalists / Pavel Kondratov and Andrii Bilash
Character animation / Denis Afanasyev
Modeling / Nani Foxy
Rigging / Victor Svitlychny
Sound director / Arseniy Bykov
Sound-design / Ivan Kuznetsov
Drafts
