Media Monks tasked us with creating a Chromebook in-store demo loop that was both informative and visually playful. To let viewers better absorb the information we used clean, simple type and realistic toy-like elements.
Type
Commercial
Year
2023
Role
Motion Designer
Commercial
Year
2023
Role
Motion Designer
Credits
Client / Google
Agency / Media Monks
Creative Director / Chris Hoffman
Executive producer / Chad Feeback
Producers / Bill Anastas, Lucia Muniz
Art Director / Nicolas Houghton
Graphic Designer / Macarena Pozzuto
Client / Google
Agency / Media Monks
Creative Director / Chris Hoffman
Executive producer / Chad Feeback
Producers / Bill Anastas, Lucia Muniz
Art Director / Nicolas Houghton
Graphic Designer / Macarena Pozzuto
Production companies / Vantage Films, Superfly
Creative Director / Vasil Hnatiuk
Technical Director / Denis Sibilev
Producer / Veronika Novik
CG Artists / Artie Hinz, Nikita Baranov, Denis Sibilev,
Damir Valshin, Oleg Spoiala, Timofey Pryazhennikov,
Kirill Panteev, Andrey Shmatko
Sound Design Dariyush Haidutski
Creative Director / Vasil Hnatiuk
Technical Director / Denis Sibilev
Producer / Veronika Novik
CG Artists / Artie Hinz, Nikita Baranov, Denis Sibilev,
Damir Valshin, Oleg Spoiala, Timofey Pryazhennikov,
Kirill Panteev, Andrey Shmatko
Sound Design Dariyush Haidutski
STRATEGY
This led to a viewer experience that delivers as much information as possible while having the flavor to retain engagement.
SOLUTION
The final animation provided more familiarity and knowledge about Chromebook, leaving viewers confident that they have gained enough information about the device they need.
